LEARN HOW TO: Craft a powerful brand positioning framework that sets clear expectations, provides strategic clarity, and establishes market distinction + aligns with your unique brand values.
WE COVER: Brand Frameworks, Branding Best Practices, Copywriting Techniques, Target Audience + Core Persona, Your Mission Statement, Brand Voice + Tone, your Brand Pillars, & Brand Guidelines
Course Highlights:
Step-by-step tutorial on crafting a comprehensive brand framework
Identify customer personas and characteristics
Explore mission statement components with real-life examples
Develop your brand's voice and tone
Explore five categories of brand pillars with real-life examples
Includes Brand Framework Workbooks (value $48)
Eight chapters under 30m each
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