THE COLLECTIVE METHOD COURSES™
Everything you need to strategically build & position your product-based brand
Learn how to create a brand framework, master effective assortment planning and optimize retail financial planning for business growth and profitability.
Everything Inside
The Collective Method Courses™
Brand Positioning Framework Course
WE’RE COVERING: Branding Best Practices, Copywriting Techniques, Target Audience + Core Persona, Your Mission Statement, Brand Voice + Tone, your Brand Pillars, & Brand Guidelines.
Course Highlights:
Step-by-step tutorial on crafting a comprehensive brand framework
Identify customer personas and characteristics
Explore mission statement components with real-life examples
Develop your brand's voice and tone
Explore five categories of brand pillars with real-life examples
Includes Brand Framework workbooks (value $48)
Eight chapters under 30m each
Assortment Planning Course
WE’RE COVERING: Merchandising Basics, Product Life Cycle, Retail Math, Assortment Tool Setup & Execution.
Course Highlights:
Assortment planning tool setup with step-by-step instructions
Explore the art and science of merchandising
Delve into hindsighting methods for a deeper understanding of your business.
Understand seasonal planning phases
Retail Math Cheat Sheet with metrics and formulas
Explanation of the Product Life Cycle
Includes Assortment Planning Tool (value $98)
Eight chapters under 30m each
Retail Financial Planning Course
WE’RE COVERING: Retail Math, Financial Forecasting, Sales, Margin, Stock, & customizing your financial planning tool.
Course Highlights:
In-depth exploration of the Product Life Cycle steps and their importance
Detailed insights into Style level inventory planning, Topline Target Planning, and Seasonal Planning
A high-level overview of retail math fundamentals
Step-by-step guide on setting up your forecasting tool
Explanation of sales metrics, forecast influencers, and their impact
Focus on pricing strategy, value proposition, and the impact of markdowns
Includes Financial Forecasting Tool (value $98)
Eleven chapters under 30m each
Not sure which course is the best fit for your brand? Take this quiz to find out.
All three sound great? Bundle The Collective Method Courses™ - Content builds and we recommend you take them starting with the Brand Positioning Framework Course > Assortment Planning Course > Retail Financial Planning Course.
have you been trying to figure out how to…
Effectively communicate your brand values to your target audience
Understand the product life cycle
Master financial forecasting
Streamline your processes and tools
Make more informed decisions related to inventory, pricing, and overall business strategy
But still, find yourself struggling to gain traction in the competitive retail world?
We got you!
These courses provide clear guidance and a simple framework to empower you with flexible strategies and tools to ensure your product-based business can thrive.
Even though my business is a couple of years old, it's definitely still in it's infancy, and I'm constantly taking a step back and iterating to make sure I'm continuing to evolve, grow, and hone in on who my brand is. The Collective Method framework is definitely something that I can use over and over to do just that.
- Shermineh Ghane, Owner and Designer of Talayee Jewelry
BONUS CONTENT IN THE COLLECTIVE METHOD COURSES™
A Little Somethin’ Extra
✓ Included in the Brand Positioning Framework Course: Brand Framework Workbooks (value $48)
✓Included in the Assortment Planning Course: Assortment Planning Tool (value $98)
✓Included in the Retail Financial Planning Course: Financial Forecasting Tool (value $98)
rāv collective has developed a very professional, well-thought-out, comprehensive retail financial planning course. If studied correctly, revisited occasionally, and taken in the entrepreneurial spirit that it was developed, it will help catapult the understanding of an important part of the retail industry for both new and potential business owners.
- Tony Brown, Retired Retail Industry Leader, +40 years of experience
“The Collective Method Courses have everything you need to build a strategic foundation for your retail brand. Vanessa & Remy have packed so much knowledge and passion into the course content - anyone who takes this will walk away with curated tools that make the day-to-day of managing their brand more effective.”
- Catie Boerschlein, Brand Designer & Digital Marketing Expert - Founder of Cedar June Studio
“A streamlined, effective, and easy-to-understand course that will challenge an entrepreneur at any phase to think critically about who and what their business is so that they are reaching the right customer.”
- Freddy Barnes, Google Learning & Education
-
Take our quiz so you can know which course or courses are the best fit for you.
-
Collective Method Course content builds on itself. We recommend you start with the Brand Positioning Course before moving on to the Assortment Planning Course - and ending it with the Financial Planning Course.
-
You have access to the courses for life! All of the content is yours along with the worksheets and tools with each course. Plus we are here if you have questions. Connect with us in our Monthly Collective calls or subscribe to our newsletter and follow us on social.
-
No! We specifically designed the course to have chapters no longer than 30 minutes and you can start and stop as you see fit. We encourage you to take more than the allotted when filling out our tools and worksheets. They are not intended to be completed in one session.
-
Yes, we are currently working on creating additional course offerings. For upcoming content, stay tuned to our Masterclasses and Workshops.
-
Yes! We welcome all feedback. Our goal is to create content that is useful and impactful to our subscribers. We have a survey after each course to share any and all feedback.
-
If you enroll in The Collective Method and you don't feel that it's the right decision for your business, you can email us at hello@ravcollective.com within 48 hours of your purchase, and you’ll receive a 100% refund.
You don’t need weeks to learn the fundamentals of launching a brand.
Each chapter in our courses takes less than thirty minutes and is packed with 30+ years of retail knowledge spanned across every sector in the retail industry.
We’ve curated our courses to make them digestible and immediately applicable to your business. The Collective Method™ is available at an accessible price for any budget and you have the information forever!
Of course, you could hire a consultant - we happen to know a couple of amazing consultants ;) But before you jump into that investment, start with these courses to strengthen your brand foundation and vision. That way, you have a stronger point of view and plan before bringing in outside consultants.
The Collective Method™ is the right fit for you if…
✓You have a clear brand identity but don’t know how to think about your assortment offering investments
✓You need visibility into your financial forecasting
✓Your brand and customer have evolved and you need to refresh your brand framework.
Questions about which course is the best choice for your brand? Take this quiz or email us at hello@ravcollective.com with questions.
don’t go leaving empty handed
DIGITAL DOWNLOADS
Free Resources & Digital Products
THE BEST DRESSED NEWSLETTER IN YOUR INBOX
Subscribe to The Collective 411
YOUR BRAND’S NEXT STEPS
